College Applicants

Essay Workshops

Our Uncommon Application℠ workshops will help you create essays that work because they’re designed to be refreshingly different when compared to the common responses on most Common Applications. We apply Madison Avenue marketing and differentiation techniques to help you get noticed and get results. Unlike other consultants, we’re not educators or admissions alumni. We’re ad agency experts who understand the art of creating preference to gain acceptance.

Why Apply : you?

Because the Essay is more important than you realize. It can account for up to 25% of the potential of the application. If you answer a standard question in a typical way, you’re probably limiting your chances of success.

What Are Colleges Looking For?

“The best essay is one that helps us understand you. One that describes you so effectively that we have a clear image of who you are, almost as if we were in the same room together. Tell us something interesting about you that’s so irresistible that we’ll want to meet and become friends.”

-Ivy League Admissions Counselor

Essay Workshops

We approach the essay - not as a writing exercise - but as an opportunity to tell an engaging story i.e. a description of an interesting experience that expresses your strengths in a meaningful and memorable way.

Why a Story Instead of an Essay?

For admissions counselors who are used to reading familiar essays, stories stand out. Stories are more powerful than essays because they have a narrative that can convey deeper meaning and purpose. When the narrative is based on a universal truth, it reaches deeper into the psyche, making it easier for others to relate to the storyteller and to appreciate what they stand for.

Workshop Leaders

All of our workshop leaders are inspirational marketing experts with a deep understanding of Madison Avenue's most effective branding and differentiation tactics. They are passionate about what they do and they enjoy giving back by helping young adults succeed.

Praise for our Workshops

"The Common App essay has become the dread of rising seniors and parents like us: it is a huge and singular hurdle.

But when done right - as it was with the help of Apply:you - it not only made for a highly engaging and memorable application, it also became the launching pad for all of the supplemental essays that made our son’s applications more cohesive and compelling.

Additionally, with the type of self-reflection prompted by their exercises, tools and conversations, it also set him up to be able to speak

more directly about himself to college admissions personnel and alumni interviewers. It also helped him to better distinguish and advocate for himself with his school counselor, which led to more authentic and persuasive recommendation letters.

In the end, our son was accepted at his dream college which thrilled us all. What’s more, the Apply:you experience helped him reveal new things about himself that will serve him well in life for many years to come".

Jim and Patricia Dixon - NY, NY

Uncommon Application
Essay Workshop

Individualized Attention / 10 hours

~ Virtual Sessions ~

Package Price
Including free*, no obligation upfront consultation.

Uncommon Application
Essay Workshop

5-Step Process

(Click (+) to see more information about each step.)

A virtual session with the student and/or their parents
to fully describe the workings of a workshop.
Free*/No Obligation
(30 Minutes)

The use of our proprietary tools to help the applicant self-reflect to discover their “you” i.e. the unique skills and traits that define them and form the basis for their application story.
(3 Hours)

With the self-discovery exercise as input, we then brainstorming ideas, concepts and themes to begin to shape the applicant’s story.
(2 Hours)

Next, we outline the story, using proven frameworks to ensure that the elements of the story work together to create drama and interest.
(2 Hours)

Empowering the applicant to write their own story, themselves. We will review multiple drafts, providing only high level feedback to ensure that the appllcant is doing the writing.
(3 Hours)

Package Price
Including free*, no obligation upfront consultation.

*$250 initial consultation booking fee is 100% refundable if you choose not to continue with our Workshop.