Branding & Storytelling

Our Workshops

All of us understand the attraction of the brands we love but we seldom think of ourselves as personal brands with unique traits that make us appealing to others. Apply : you has proprietary self-discovery tools that help people discover new things about themselves. Once revealed, their inherent strengths and meaningful experiences become the fodder for interesting stories that make them stand out and be remembered by interviewers. Our WORKshops apply proven Madison Avenue branding techniques to help our students successfully sell themselves while others are struggling to answer interview questions that they can't predict.

Our WORKshops

Since job interviews are all about live interaction, so are we. Our in-person programs are offered in two basic formats:

Group Programs Learn with others. Save money.
3 Hours
Personal Programs Individualized Attention.
Deeper retention.
5 Hours

Group Programs

Our Group WORKshops cover all of the fundamentals of personal brand marketing and teach you the essential skills you will need for a winning approach to your next interview. They are 3 hours in length and the size of the workshop varies in size based on location and time of year.

Personal Programs

Our most popular Personal WORKshops offer the same content as the larger group sessions with the benefit of personalized attention. They can also be used as a follow-up to the group session for attendees who want dedicated help crafting their differentiated brand.

On completion of the WORKshop, all attendees will receive a WORKbook, a comprehensive step-by-step guide to help attendees craft their own unique approach modeled after the session’s examples..

Given that our WORKshops are designed to give job applicants a leg up versus their peers, we will systematically limit enrollment to preserve the advantage you've paid for. In light of this limit on numbers, we will fill WORKshops on a first-come first-served basis.

Workshop Leaders

All of our workshop leaders are inspirational marketing experts with a deep understanding of Madison Avenue's most effective branding and differentiation tactics. They are passionate about what they do and they enjoy giving back by helping young adults succeed.